Wow. The photo of that ad spread brought back memories buried deep. The layout; the font. 100% Apple. I can't remember the agency, but it was a great one, and obviously Jobs-directed. Actually I never see print ads at all any more, except for groceries. Times have changed and so have I, I guess.
I'm just an old geek - not an artiste - but Apple really introduced me to the idea of artistic design in everything from ads to packaging to white space and Garamond, in addition to the product itself. When I look at the listings in the apple store, it reminds of the old days of PCs - fluff words and cores and stuff. The iPods were the last products to not only be works of art but also marketed with art.
I know what you mean about the appearance, the typeface, etc., bringing back those memories. Same for me. And it's remarkable how the tone and voice of the ad copy is still recognizable as Apple's style today.
That's how I came to Apple in 1988! Macintosh by then, but I was writing code for both PCs and Macs and I realized I was tired of trying to make PCs have a decent (let alone a stellar) UI.
Wow. The photo of that ad spread brought back memories buried deep. The layout; the font. 100% Apple. I can't remember the agency, but it was a great one, and obviously Jobs-directed. Actually I never see print ads at all any more, except for groceries. Times have changed and so have I, I guess.
I'm just an old geek - not an artiste - but Apple really introduced me to the idea of artistic design in everything from ads to packaging to white space and Garamond, in addition to the product itself. When I look at the listings in the apple store, it reminds of the old days of PCs - fluff words and cores and stuff. The iPods were the last products to not only be works of art but also marketed with art.
The agency had to be Chiat/Day, right?? Weren't they doing all the print and TV ads at the time?
I think so, but maybe this one was done internally? I dunno. But somebody does!
I know what you mean about the appearance, the typeface, etc., bringing back those memories. Same for me. And it's remarkable how the tone and voice of the ad copy is still recognizable as Apple's style today.
That's how I came to Apple in 1988! Macintosh by then, but I was writing code for both PCs and Macs and I realized I was tired of trying to make PCs have a decent (let alone a stellar) UI.